Martin started off the conference really well – not only because he quite literally threw chocolate cakes at us but because he offered some great advice. These are some of the thoughts which stuck with me:
* Whilst you be the one with the initial idea and be good at lots of things, surround yourself with experts who know what they are talking about.
*Things take time and persistence – it took Martin more than 3 years to get the big brands like Disney to agree to give him their licence.
*Non-executive board help you set deadlines and targets and can add super value. Don’t be frightened to ask for help.
*There doesn’t always need to be a cunning plan – just be in amongst it. You don’t always need to be an innovator of a new product you might just see something you think you can improve.
*Whilst the economic climate is difficult at the moment – it’s still an opportunity. People still need products and services. Large players will fall and look for ways you can improve things.
Most importantly I took away from Martin’s talk how important it was to know when to work hard but also knowing how and when to have a ‘giggle’. ‘Don’t lose your sense of humour!’ My entrepreneurial journey has only just started but certain bits have been really tough and through that I do really believe that having a giggle and enjoying what you do will see you through.
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